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| Project Name: | Health and Nutritional Improvement in Burundi |
| Project Description: |
| The project will use social marketing behavior change communication delivered through mass media and interpersonal channels coupled with product delivery through community-based initiatives, clinics, and commercial outlets (CARE will not be involved in the later two) to increase the informed use of a range of products which address critical MCH threats in Burundi. The project will address: malaria prevention and control through increased use of ITNs; maternal and child nutrition through increased micronutrient intake; diarrheal disease through improved hygiene, increased practice of ORT and use of ORS, and eventual expansion to home water treatment; and increased immunization coverage through communications and social mobilization in support of national immunization days (NIDs).The project will enable social marketing activities to benefit from an extensive network of community outreach agents, while exploring synergies with food security initiatives.PSI-Burundi, in partnership with CARE/Burundi will develop an intensive community outreach strategy in the focus provinces. CARE/Burundi spearheads the WFP food distribution efforts, with an emphasis on mobilizing staff to respond to food emergencies arising from large displaced populations due to insecuity. CARE/Burundi has experience and capacity to work in most areas of the country. CARE/Burundi also works with stable populations in food crisis. CARE's work in Burundi complements MCH interventions and offers an established network of community workers already targeting populations in need. CARE/Burundi has developed effective operating relationships with local authorities in every province through its many years of implementing programs in Burundi. Through these relationships, PSI-Burundi and CARE can identify opportunities for strengthening the community outreach efforts to reach a greater percentage of the target population, identify new outlets for distributing products, expanding networks for communications, and enhancing the NID services.CARE/Burundi's specific areas of responsibility are to: a) incorporate the program's messages into the community mobilization networks that have been built in four focus provinces under existing projects implemented by CARE/Burundi; b) expand and strengthen the community mobilization networks in four focus provinces; c) increase distribution of MCH products through community-based channels, such as small community pharmacies; d) assess secondary local partners training needs in community mobilization techniques and provide appropriate training; and facilitate the promotion of MCH products and supporting IEC messages into GOB health care centers in four focus provinces. |
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