Project Information
| Project Name: | Condom Social Marketing Project |
| Project Description: | |
| CARE's HIV/AIDS Condom Social Marketing Project is developed to reduce transmission of the AIDS virus through increasing the availability and affordability of condoms and encouraging the adoption of healthy, low-risk sexual practices. In collaboration with Population Services International and the National AIDS Secretariat, the project has focused on launching and marketing a low-cost, high quality male condoms (the ''protector plus''), which are distributed through both traditional and non-traditional channels, mainly through the private commercial sector. The project is also raising awareness amongst men and women of reproductive age about sexually transmitted diseases, particularly HIV, through a community-based communication campaign and the use of mass media. The project is initially targeting the Western Area, especially Freetown, and plans to distribute 5 million condoms. CARE has recently expanded the programme to the provinces where the main challenge is to establish an effective distribution system in rural areas. The program also plans further activities to target more specific, high-risk groups such as commercial sex workers, the armed forces and migrant populations. | |
| Country: | Sierra Leone (View Country Profile) |
| Sector: | Integrated and Other Health |
| Type: | Development |
| Project Number: | SLE034 |
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