Michelle Routh - Chief Information Officer - CARE

Michelle Routh


Chief Information Officer

Michelle Routh

Michelle Routh is the Chief Information Officer at CARE USA. In her role, Michelle leads the technology strategy and operations of enterprise systems.

Prior to CARE, Michelle was a technology executive with The Coca-Cola Company. As Chief Enterprise Architect, Michelle was responsible for implementing a commercially driven top-down architecture to drive measurable business results with a focus on speed, repeatability and cost across the global system. Michelle partnered with the Chief Digital Officer to create Coca-Cola’s digital strategy and framework to accelerate the ability to adopt new business models and create the foundation for core capabilities including decision science, eCommerce and cyber-security. As Chief Information Officer for Coca-Cola North America, she led the modernization of the marketing technology capability, enabling best in class consumer engagement in a digital marketing world. Michelle leveraged her digital expertise to drive key internal business transformation efforts. She moved several lines of business from legacy mainframe environments to a modern API and cloud based architecture which provided the needed business flexibility to meet evolving consumer, customer, and employee demands.

Michelle previously worked as a technology and strategy consultant for  Bain & Company, Accenture, and North Highland. Her goal of creating a digital business is articulated during her many keynote speaking engagements at global conferences for industry leaders such as Amazon, Google, Salesforce, The Conference Board, Accenture, and Cap-Gemini. Michelle also serves as an advisor to Women who Code.

Michelle is a graduate of the State University of NY at Albany (SUNY) with a Bachelor of Science, Management Information Systems degree. While not working, she enjoys spending quality time with her husband and two children.