To commemorate its 100th anniversary, BAND-AID® Brand delivers modern day “CARE Packages®” to frontline workers by making a $100,000 donation to CARE and encouraging consumers to send CARE Packages to support frontline heroes around the world for 100 days.
Partnership Highlights:
- A co-branded CARE Package page
- Custom BAND-AID Brand x CARE Packages available to donors at varying levels to directly benefit the frontline heroes nationwide.
- Integrated social media and celebrity campaign, with an announcement of the partnership during BlogHer with J&J Chief Historian Margaret Gurowitz; CARE executive Monica Rowe; and CARE Package ambassador Danielle Savre.