Nike and Ashoka Foundation's Changemakers Team Up for Social Change Initiative


Gamechangers: Changing Lives Through Football Launched Yesterday

07.28.2010 – Nike and the Ashoka Foundation's Changemakers
( have partnered to launch a global initiative,
which began yesterday (July 27) and will last through August 18. The
campaign, powered by Facebook and viral marketing, will appear on Nike's
Web site, and Facebook
( "Changing Lives Through Football" is designed to mobilize millions of people inspired by sport
and social change to participate in an initiative that blends the
worldwide obsession with soccer and Ashoka's 30+ years as a leader in

Building on the success of two previous collaborative competitions
("Sport for a Better World" and "GameChangers: Change the Game for Women
in Sport"), "Changing Lives Through Football" identifies, inspires, and
brings together the next wave of leaders who are eager to find ways
that sport can unleash the potential of young people, strengthen their
communities, boost development, and affect change.

The campaign aims to evaluate and reward ideas that use soccer as a tool
for social transformation. In total 293 entrants in 60 countries
submitted their innovative ideas. Twelve have been shortlisted as
finalists. The Nike/Changemakers/Facebook voting process launched yesterday and ends August 18.

Press contact:

Delyse Sylvester
Director of Community
Ashoka's Changemakers
Tel: 250-352-0616
Cell: 250-551-0570


Ashoka's Changemakers is an online community of action that connects
social entrepreneurs around the globe to share ideas, inspire, and
mentor each other. Through its online collaborative competitions and
open-source process, is one of the world's most robust
spaces for launching, discussing, and scaling ideas to solve the world's
most pressing social problems. Changemakers builds on Ashoka's three
decade history and vision for an "Everyone a Changemaker" world by
creating a place where the best ideas in social innovation can be
shared, refined, and funded.