Giving Tuesday: Donor Thank-A-Thon, World Giving Record and Celebrity Chef Virtual Potluck Top CARE’s Menu

Giving Tuesday: Donor Thank-A-Thon, World Giving Record and Celebrity Chef Virtual Potluck Top CARE’s Menu

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Poverty-fighting organization offers variety of ways to support CARE’s mission on day dedicated to giving

ATLANTA (Nov. 24, 2015) – CARE, one of the world’s leading humanitarian organizations, will celebrate Giving Tuesday through a its annual Donor Thank-A-Thon, a Pay Pal-led effort to set a world giving record and through a series of special offers for people who want to support CARE’s poverty-fighting mission on Dec. 1. Now in its fourth year, Giving Tuesday – which falls each year on the Tuesday after Thanksgiving – encourages charitable giving during the holiday season. And with increasing momentum, it is well on its way to becoming an American tradition, just as Black Friday and Cyber Monday kick off the holiday shopping season. 

On Giving Tuesday, donors can designate CARE as the recipient of their donations, and PayPal will add 1 percent to donations more than $10 made through the PayPal Giving Fund in December. The digital leader in financial transactions has collaborated with 92nd Street Y, the founder of Giving Tuesday, to set a Guinness world record by collecting at least $19 million in total donations to all charities during the Giving Tuesday 24-hour period. PayPal will also feature CARE Dec. 8-14 as one of its select partner charities.

“We’re delighted to have been selected by PayPal as one of the charities that will benefit from its online Giving Tuesday campaign,” said Michelle Nunn, CARE president and CEO.  “Donations of any amount are welcome and appreciated — a little can go a long way in extending CARE’s mission around the world!” In his annual holiday giving column, the New York Times’ Nicholas Kristof recommended a $74 gift to CARE as a way of enabling a girl to attend school for a year – pointing out that “girls’ education may be the highest-return investment available in the world today.” Those visiting CARE’s online gift catalog also can purchase a goat for $45, 10 fruit trees for $37 or a water pump for $405 — and dozens of other products and services, from organic fertilizer to hygiene kits and midwifery services.   

As one expression of gratitude for gifts like those, CARE will host its annual Donor Thank-a-Thon on Giving Tuesday. Staff members will call donors from a phone bank at the organization’s Atlanta headquarters to offer a simple yet profound “Thanks” for making CARE’s work possible around the world.

“We simply could not do what we do without the many compassionate donors who give so generously to extend our mission – and to help families overcome extreme poverty,” Nunn said. “We’re grateful for them, and the annual Thank-a-Thon is a great way for us to let them know that.”

Other ways to celebrate Giving Tuesday with CARE include:

  • A virtual potluck: This online effort features chef advocates Cat Cora, Carla Hall, Antonia Lofaso and Spike Mendelsohn, who will share recipes inspired by their recent CARE trip to Mozambique. The effort aims to raise awareness for CARE’s global food and nutrition security work and generate support for the Global Food Security Act, a zero-cost bill that improves U.S. global food security programs by ensuring transparent investments in women and smallholder farmers. Potluck participants can visit CARE on Twitter or Facebook and tag #CAREpotluck and #ChefsTable. The public can participate in a live question-and-answer session with chefs Cora and Hall at 4 p.m., Dec. 1, when they will discuss their work with CARE and the importance of food and nutrition security. 
  • CARE / Change Heroes: This peer-to-peer fundraising program helps individual donors mobilize 33 friends to donate $3.33 a day for 90 days – which results in $10,000 to help empower women and girls around the world.
  • Users can support CARE while shopping, searching and being social. We-care connects shoppers with more than 2,700 online retailers and merchants who then donate a percentage from each sale to CARE.
  • Amazon Smile: When shoppers choose CARE as their Amazon Smile charity, Amazon will automatically donate a percentage of sales to CARE.
  • “Two for Tuesday”: CARE’s matching gift opportunity on Giving Tuesday enables donors to deliver twice the impact as every gift will be doubled up to $1 million. 

About CARE

Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year, CARE worked in 90 countries and reached more than 72 million people around the world.



Nicole Harris:, (404) 979-9503; and Holly Frew,, 770-842-6188.