This Holiday Season, Give A Gift of Lasting Change

This Holiday Season, Give A Gift of Lasting Change

Publication info

Nicole Harris

CARE unveils e-catalog of gifts that help eliminate global poverty

ATLANTA (Nov 20, 2014) – Just in time for the holiday season, CARE, one of the world’s largest humanitarian organizations, is introducing an online catalog that allows consumers to give personalized gifts that help empower women, girls and their communities.

CARE’s “Gifts of Lasting Change” e-catalog will offer shoppers close to 200 ways to fill a symbolic CARE Package to help communities around the world where CARE works. Because each gift represents a small piece of CARE’s enormous body of poverty-fighting work across 87 countries, shoppers will be sure to find the right gift for anyone’s budget or interest.

Using a website, shoppers can choose a gift based on their relationship to the recipient or their special interests. For the foodie father that has everything, a shopper might select the gift of a “fuel efficient stove” for $40.50 or a “fish farm” for $32. And for a friend who is a teacher, early childhood development materials for $127 might make a fitting selection. 

The gifts are representative of what CARE does to support the fight against poverty.   To help deliver the most effective solutions to the greatest number of people, the gift or donation will be combined with other funds and used where most needed, not necessarily to purchase the actual gift item in the catalog.

Once the gifts are selected, shoppers can send either a printed card or personalized e-card to their recipient, letting them know of the donation.

 “We wanted to give people a tangible and more personal way of joining the fight against global poverty during this giving season,” said Tolli Love, CARE’s vice president of fundraising and marketing. “With these gifts you will be helping people in the world’s poorest communities lift themselves out of poverty.”

Using the catalog to create a CARE Package is reminiscent of CARE’s roots. Founded in 1945, CARE created the original CARE Package to send food and supplies to World War II survivors. These days, CARE provides long-term solutions to poverty.

To order from CARE’s Gifts of Lasting Change catalog visit

Other examples of gifts featured in the catalog:

Urgent Need Gifts -- An Ebola Hygiene Kit for $8 or an emergency latrine for $173
Education: Girl’s school uniform for $19 or classroom furniture for $155
Farming:  A community center garden for $500.00 or a goat for $45.

The catalog is also categorized by price point with the least expensive items starting at $5 (two bars of soap) and ranging to $25,000 for a birth waiting room. And for a majority of gifts in the catalog, shoppers will find a pull-down menu next to the price to buy a half-or quarter-portion of the gift. (The gift recipient will get the same card regardless of the amount purchased.)



About CARE:

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty.  Our six decades of experience show that when you empower a girl or woman, she becomes a catalyst, creating ripples of positive change that lift up everyone around her. That’s why girls and women are at the heart of CARE’s community-based efforts to improve education, health, and economic opportunity for everyone. We also work with girls and women to promote social justice, respond to emergencies and confront hunger and climate change. Last year CARE worked in 87 countries and reached more than 97 million people around the world. To learn more, visit

Media Contact

Nicole Harris, CARE’s media relations manager, 404-735-0871,