Winners of CARE’s Scale X Design Challenge Awarded - CARE

Os vencedores do Desafio de Design Scale X da CARE receberam US $ 450,000 para ampliar as soluções para a pobreza

Representing CARE's most innovative projects around the world, team members gathered in Brooklyn, N.Y., to compete in CARE's Scale X Design Challenge for one of three $XNUMX grants to help take their project to scale.
Representing CARE's most innovative projects around the world, team members gathered in Brooklyn, N.Y., to compete in CARE's Scale X Design Challenge for one of three $XNUMX grants to help take their project to scale.

The competition, the culmination of CARE’s Scale X Design Accelerator, aims to close the gap between innovation and impact 

BROOKLYN, N.Y. (Jan. XNUMX, XNUMX) — The global humanitarian organization CARE last night awarded three $XNUMX grants to winners of the inaugural Scale X Design Challenge, a first-of-its-kind competition designed to help proven poverty-fighting interventions scale up fast.

The winners are:

  • Mobile Application to Secure Tenure (MAST) shortens the time, reduces the cost and simplifies the process for individuals claiming their land rights in Tanzania.
  • Krishi Utsho is a micro-franchise network of small kiosks that sell agricultural supplies and services to small-holder farmers, particularly women, in rural Bangladesh.
  • CHAT! uses technology to promote health education among women factory workers in urban Cambodia.

The challenge is the pinnacle of CARE’s Scale X Design Accelerator, which combines mentorship, workshops and investment to close the gap between innovation and impact in order to transform the lives of exponentially more people, faster.

“The global community has made great strides over the past couple of decades in cutting extreme poverty by half,” said Michelle Nunn, CARE president and CEO. “But it’s not nearly enough. If an innovation is breakthrough in its ability to help people lift themselves out of poverty, we want to replicate that success across entire countries, regions and, in some cases, the world. But you can’t just wave a magic want and say ‘scale.’ It takes great forethought, intention and investment. In other words, scale comes by design. And that’s what Scale X Design is about.”

Empreendedores sociais líderes, investidores, executivos corporativos e profissionais de desenvolvimento reuniram-se no New Lab em Brooklyn, NY, para workshops colaborativos e uma "Noite de Pitch" final - moderada pelo redator da equipe da Fast Company JJ McCorvey - onde as equipes apresentaram suas ideias a um painel juízes especialistas e um público, tanto virtual quanto real. Julgando a competição estavam Lauren Bush Lauren, fundadora e CEO da FEED, que cria produtos que envolvem os consumidores na luta contra a fome no mundo; David Belt, cofundador e CEO, New Lab, um centro multidisciplinar de design e tecnologia; e Dr. Hazem Fahmy, diretor nacional da CARE no Egito. Mas eles não foram os únicos a julgar. A CARE transmitiu “Pitch Night” via Facebook Live, oferecendo aos telespectadores a chance de participar votando online em seu programa favorito.

Whatever the favorites, all teams shared a common goal: to accelerate their program’s impact in a world that, despite significant gains over the past XNUMX years, finds more than XNUMX million people in extreme poverty.

Representing XNUMX countries, from Uganda and Malawi to Sri Lanka and Bangladesh, the first Accelerator cohort of XNUMX teams competed first in Atlanta — home to CARE’s headquarters — where judges selected five teams to advance to the Challenge in New York. In addition to the winners, the two other finalists were: Journeys of Transformation, which empowers couples in Rwanda to improve communication, positively transform the balance of power between husbands and wives, and reduce the incidents of intimate partner violence; and Chomoka, which digitizes the CARE Village Savings & Loan Association model through a mobile app that allows VSLA members in Tanzania to access formal banking services, manage their account and gain advisory support.

“CARE was founded on an innovation — the original CARE Package that delivered life-saving food and supplies to World War II survivors — so it makes sense that, more than XNUMX years later, we showcase innovation as key to deepening our impact today,” said Dar Vanderbeck, CARE’s chief innovation officer and leader of the Accelerator initiative “We are inspired and motivated by the results and overall experience of Scale X Design, and we feel it addresses a significant problem in the humanitarian and development sector —  long years and even decades it takes effective programs to reach scale.”

Although the first Scale X Design Accelerator and Challenge featured only CARE projects, the long-term vision is to engage a wide range of participants in order to elevate and fund the development sector’s most promising, proven programs, regardless of who has designed and implemented them. The private sector uses accelerators to move ideas to meaningful scale quickly. CARE has adopted this method – like human-centered design, prototyping and lean startup techniques – to more rapidly scale up existing programs that are already successful, but that lack the means to grow exponentially.

Sobre CARE 

Fundada em 1945 com a criação do CARE Package®, a CARE é uma organização humanitária líder no combate à pobreza global. A CARE dá ênfase especial ao trabalho ao lado de mulheres e meninas porque, equipadas com os recursos adequados, elas têm o poder de tirar famílias e comunidades inteiras da pobreza. É por isso que as mulheres e meninas estão no centro dos esforços comunitários da CARE para melhorar a educação e a saúde, criar oportunidades econômicas, responder a emergências e enfrentar a fome. No ano passado, a CARE trabalhou em 94 países e alcançou mais de 80 milhões de pessoas em todo o mundo. Para saber mais, visite

About the Scale X Design Accelerator

O Scale X Design Accelerator da CARE é uma plataforma inédita que se baseia em exemplos do setor privado para projetar, testar e aprender rapidamente, iterar e implementar as ideias mais promissoras e comprovadas. Colaborando com empreendedores sociais, investidores, executivos corporativos, profissionais de desenvolvimento e líderes comunitários, o Accelerator identifica e cultiva inovações com alta propensão para o crescimento. Com base na forte tradição da CARE de evolução para atender às necessidades humanitárias críticas, o primeiro Scale X Design Accelerator servirá como um catalisador para multiplicar o impacto, no mesmo espírito generoso que iniciou um movimento global há mais de 70 anos, quando a CARE entregou o primeiro de mais mais de 100 milhões de Pacotes CARE para sobreviventes da Segunda Guerra Mundial e outras famílias ao redor do mundo.

media Contacts

Brian Feagans,; XNUMX-XNUMX-XNUMX; Nicole Harris,, 404-735-0871