Advocacy Tools and Guidelines
Promoting Policy Change
Advocacy is a strategy to influence policy makers when they make laws and regulations, distribute resources, and make other decisions that affect peoples' lives. The principal aims of advocacy are to create policies, reform policies, and ensure policies are implemented. There are a variety of advocacy strategies, such as discussing problems directly with policy makers, delivering messages through the media, or strengthening the ability of local organizations to advocate. These Tools and Guidelines provide a step by step guide for planning advocacy initiatives, as well as advice for successful implementation.
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