NCM Fathom Hosts Tweet-a-thon and Visual Petition to Fight Global Poverty

Twitter users urged to make A Powerful Noise;
NCM Fathom to donate funds raised to CARE for each Tweet

Each A Powerful Noise Tweet must include the hash tag #apowerfulnoise to generate the donation. Twitter users are encouraged to craft their own Tweet or use one of the examples below.

• "I support empowerment of women worldwide with this tweet. Each tweet raises 10 cents for CARE. #apowerfulnoise http://shortn.it/tweet-a-thon"


• "First time you can raise money for worthy cause by sending a tweet. Help CARE support women globally: #apowerfulnoise. http://shortn.it/tweet-a-thon"

Twitter users may donate their avatar and replace it with an image of the red female sign. The image is available here.

"NCM Fathom is proud to support CARE with this first-ever Tweet-a-thon," said Dan Diamond, vice president of NCM Fathom. "We're excited to bring Twitter users the opportunity to raise funds for CARE simply by Tweeting a specific phrase with no personal donation required. We hope Twitter users actively participate during this campaign to help support girls and women around the world."

In addition to Tweeting, online users also have the opportunity to upload an image of themselves or a woman they admire to an online visual petition widget. Together the images will form a mosaic. As more images and stories are uploaded, the "louder" the movement becomes. Users may also view the A POWERFUL NOISE Live trailer and clips from the documentary as well as purchase event tickets.

"The Tweet-a-thon is a great way to share our collective viewpoints and make a difference in the lives of marginalized women and girls," says Dr. Helene Gayle, president and CEO of CARE. "We appreciate NCM Fathom's support to connect CARE with this growing online community and help jumpstart important dialogue in a new and engaging way."

Presented by NCM Fathom and CARE, in partnership with ONE and the UN Commission on the Status of Women, A POWERFUL NOISE Live is a one-night, in-theatre event on Thursday, March 5 that kicks off with the documentary "A Powerful Noise," providing attendees a glimpse into the unbending efforts of three women to create change in Bosnia, Mali and Vietnam.

The documentary will be followed by a town hall discussion broadcast LIVE from New York City. This is an exclusive opportunity to hear leading experts and advocates including Madeleine K. Albright, Christy Turlington Burns, Dr. Helene Gayle, Nicholas Kristof and Natalie Portman speak about the broader problems — and solutions — facing millions of women and girls in the world's poorest countries.

Tickets for A POWERFUL NOISE Live are available at presenting theatre box offices and online. For a complete list of theatre locations and prices, please click here (theatres and participants may be subject to change).

A POWERFUL NOISE Live appears on the big screen in high-definition with Cinema Surround Sound in more than 450 select movie theatres through NCM's exclusive Digital Broadcast Network — North America's largest cinema broadcast network.

For additional information about eliminating global poverty, please visit www.apowerfulnoise.org.

About National CineMedia: National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema, lobby and online advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 17,000 screens of which approximately 15,000 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 176 Designated Market Areas® (49 of the top 50). During 2007, approximately 689 million patrons attended movies shown in theatres currently included in the network (excluding Consolidated Theatres and Star Theatres). National CineMedia, Inc. (NASDAQ: NCMI) owns a 42.3% interest in and is the managing member of NCM LLC. To learn more about National CineMedia Inc., visit the company's website at www.ncm.com.

About CARE: CARE is a leading humanitarian organization fighting global poverty. Last year, CARE programs improved the lives of more than 65 million people in 70 countries. CARE tackles underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, CARE places special emphasis on working with women to create permanent social change. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to maternal health services, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. Get involved at www.care.org.