Thought Leadership
In Western Ukraine, a resort becomes a refuge
A resort called “Garden” near Lviv has hosted numerous weddings and other celebrations. Today it hosts up about 70 people displaced by war, with plans to host even more. The picturesque surroundings contrast sharply with the stories of hardship told by those arriving in search of rest.
Read MoreWhy putting women in charge of their own financial security pays dividends
Women-centered design acknowledges that women’s needs and the barriers they face are fundamentally different to men. Barriers might include laws and political systems that disadvantage women, harmful social norms, and limited access to finance due to no credit history or collateral, male guarantor requirements, or restrictions on land ownership.
Read MoreSocial Media and Social Norming
CARE wanted to see if we could improve knowledge about and attitudes towards the idea of cooperative savings groups among our target participant groups in Atlanta, Houston, and LA. We wondered if boosted posts could increase interest from women in these markets to learn more and engage with Community Trusts to enjoy the same benefits seen outside the U.S.
Read MoreCOVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries
CARE created social ads featuring personal stories from a series of women who had been impacted by COVID-19 and were initially vaccine hesitant. The series ran in November, ahead of Thanksgiving and other holiday travel when we knew our target audience would be planning to gather with their families.
Read MoreHelp CARE respond to emergencies.
CARE is there delivering lifesaving aid and defending the lives of families in crisis.
Empowering tomorrow’s peacemakers in the Caucasus region
Building a more peaceful and understanding world isn’t just a nice idea. As recent events in Ukraine have shown, it’s one of the most pressing issues facing humankind. In the South Caucasus region — another fragile part of Eastern Europe that was once part of the former Soviet Union — the World Needs Challenge is equipping young people to play a role in building a more peaceful future.
Read MoreResponding to an historic snowstorm in NW Syria’s refugee settlements
CARE Turkey has been responding to urgent humanitarian needs in the wake of devastating winter weather in northwest Syria. The size of the need and the challenges inherent in the response get an up-close look through this photo essay, accompanied by a conversation with Sherine Ibrahim, CARE Turkey country director.
Read More11 years of conflict. 11 years of lost childhood.
Millions of children were born in Syria since that country's civil conflict began more than a decade ago. Many are regularly exposed to violence and explosive weapon attacks. Thousands have lost family members and been forced to flee their homes to camps in faraway places and across neighboring countries. Most continue to experience daily, numerous violations of their basic rights to health, educ
Read MoreUnlocking Girl Power: A partnership rooted in girl-led movements
Girls’ expertise in their own lives and their dynamic contributions are visibly absent from decision-making spaces that affect their lives and rights. Whether it’s their parents deciding to stop their schooling without even consulting them or going to a health post that doesn’t know how to meet their needs as teenagers, girls and young women have a lot more to say than their families, their teache
Read MoreTrusted Messengers Drive Positive Social Behavioral Change on Social Media
CARE ran two social and behavioral change communications campaigns on social media, one featuring distinguished U.S. Veterans as trusted messengers and a second featuring content that dispelled common myths about the vaccines. We wanted to discover which approach would drive a higher increase in belief that the COVID vaccines were safe and that getting vaccinated was important.
Read MoreJournalists are free to use material from CARE.org without permission. Please tag us on social media and be sure to include proper credit for photos and videos.
Press inquiries view our Press Resources page or contact us at: usacarenews@care.org or call +1 404-735-0871