Ideas

Using Social Media to Change Knowledge About Maternal Health in Iraq

By Brandie Feuer and Huda Ali • December 22, 2022

Through a yearlong Accelerator program with Meta, CARE Iraq set out to learn how social media might complement on-the-ground health programming related to antenatal care or healthcare during pregnancy.

CARE Ghana Uses Social Media Advertising to Reinforce Positive Nutrition

By Brandie Feuer and Josephine Bonsu • December 20, 2022

One of CARE Ghana's ongoing programs supports cocoa sustainability by training women on best practices in vegetable and animal rearing through Village Savings and Loan Association groups. This year, CARE Ghana decided to test using online social behavioral change communications campaigns to complement their on-the-ground program.

Bumping Boosters in the United States

By Priya Pradhan • December 2, 2022

During the summer of 2022, CARE launched a series of video and static ads that encouraged people to get their COVID-19 booster shots and promoted the safety and importance of the vaccine.

CARE Iraq Leads COVID-19 Vaccination Campaigning

By Priya Pradhan • November 22, 2022

Since they began testing in 2021, CARE Iraq has learned many best practices that drive change using social media, from connecting with people's values to reinforcing social norms.

CARE Countries Take Creative Approaches to Campaign for COVID-19 Vaccination

By Priya Pradhan • November 16, 2022

As part of a partnership with Meta, CARE ran a series of summer campaigns that promoted vaccine confidence and preventive practices in 16 countries across the globe.

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Beyond data: the power of listening

By Emily Janoch • September 29, 2022

We deal with huge numbers all day in humanitarian and development work. Behind every single one of those numbers is a human—millions of humans—living a life and trying to deal with the challenges they are facing. They matter beyond the insight that mining their data can provide.

How to fix the sexist future of work

By Emily Janoch • June 8, 2022

The first three industrial revolutions opened up rights and equality. The fourth one threatens to roll them all back.

Women, girls in Afghanistan hope for the return of education for all

By Suzy Sainovsky and Reid Davis • June 3, 2022

In Afghanistan, most schools closed as the country’s government changed in August 2021. Over the following months they gradually opened for boys in all grades, but girls above grade six have been home for nearly 10 months.

CARE provides lifesaving mobile healthcare to vulnerable Afghans

By Mirwais Nasery • May 12, 2022

“I am eight months pregnant, but this is the first time I'm seeing a doctor,” says Belqees*, 28, at a CARE mobile health clinic in Balkh province, northern Afghanistan. Like many women, Belqees either lives too far from a public hospital or cannot afford the transportation costs, and the cost of attending a private clinic puts that option out of reach

Syria literacy program: “The first word I read was my daughter’s name”

By Zenab Baga • May 4, 2022

Before the war began in Syria, Maha*, 50, never imagined she would have the chance at an education. Thanks to changing roles for women and a literacy program offered by CARE, her dream has come true. She “feels alive.”

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