Ignite

In partnership with the Mastercard Center for Inclusive Growth, CARE’s Ignite Program unleashes the power of growth-oriented entrepreneurs to contribute to resilient, inclusive economies. Read the stories of some of those entrepreneurs below.

How a women-led textile business is weaving a lasting legacy in Peru

By CARE Staff • May 9, 2024

In Peru, it’s common for banks to require men as co-signers on loans, even loans for women-owned businesses. This is a story of one woman's success, despite the odds.

Want to boost the global economy by $10 trillion? Invest in women.

By Rathi Mani-Kandt • November 21, 2023

CARE and the Mastercard Center for Inclusive Growth show how boosting in the economic power of women like Fariha is a smart investment.

The singing banker of Thanh Hoa

By Travis Nichols • August 1, 2023

Nguyen Hai Duong, General Director of Thanh Hoa Microfinance Institution in Vietnam, breaks the banker's stereotype by showcasing his passion for local delicacies, ornamental flowers -- and nurturing women entrepreneurs through a partnership with CARE's Women's Economic Justice program.

“It was in my blood to run a business”: Overcoming stereotypes in Vietnam

By Emma Langbridge • March 8, 2023

The moment Le Hong Van realized she would have to take control of her own story was when her husband told her that if she wanted to set up a business, she was on her own.

Glorifying multi-tasking by women entrepreneurs must stop

By Rathi Mani-Kandt • November 16, 2022

New research from CARE has revealed a stark truth about women entrepreneurs: Despite some progress, social norms are still keeping women across the globe from reaching their business ambitions.

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Why putting women in charge of their own financial security pays dividends

By Rathi Mani-Kandt and Koheun Lee • March 31, 2022

Women-centered design acknowledges that women’s needs and the barriers they face are fundamentally different to men. Barriers might include laws and political systems that disadvantage women, harmful social norms, and limited access to finance due to no credit history or collateral, male guarantor requirements, or restrictions on land ownership.

Three women entrepreneurs fighting for survival… and winning

By Emma Langbridge • March 2, 2022

The global pandemic has pushed many small businesses to collapse. For women entrepreneurs, the impact has been significantly worse as childcare responsibilities increased, supply chains collapsed, a dependency on digital skills went up, and women were forced to fight for survival.

How this Entrepreneur Diversified to Save Her Business During the Pandemic

By CARE Staff • November 15, 2021

When COVID-19 disrupted the supply chain to devastating effects, Marlita Tenorio Gonzales pivoted her business model to stay afloat.

How This Woman Entrepreneur in Peru is Keeping her Amazonian Heritage Alive

By CARE Staff • November 15, 2021

Through her family's artisan business in Peru, Mery Neli Salazar Pedro celebrates her Amazonian identity.

How This Entrepreneur in Pakistan is Achieving Her Goals and Paying It Forward

By CARE Staff • November 12, 2021

Seeda Begum, a single mom, runs her own business and teaches other women the tools they need to succeed.

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