Tipping Point Phase 1 Focus Group Discussion- Religious Leaders

Tipping Point Phase 1 was unique in that it moved beyond standard discourse and approaches that aim to address child marriage and adopted a specific focus on social norms as a key contributing factor to processes of change. A 2017 qualitative evaluation of Tipping Point in Bangladesh and Nepal incorporated multiple approaches to measuring the status of social norms using different methods. CARE’s Social Norms Analysis Plot (SNAP) framework tool informed the development of tools and the sequencing of different phases of data collection allowed for refining the tools as needed between phases. This brief provides an overview of the various tools used in the evaluation and how they contributed to assessing social norm change within Tipping point communities.