“Before Agrishop, I struggled to sell my produce beyond my local market, often at low prices,” says Amina Matchi, President of the Holré VSLA Group from Diga Bedjé Federation in Niger. “The Agrishop platform has changed my life. Now, I can connect directly with buyers from different regions, and my income has increased significantly.”
Agrishop, a digital platform that provides a marketplace for farmers to sell their produce online, offers features like safe delivery services and product advertising. It also gives personalized agricultural guidance and real-time updates on product prices, helping farmers make informed decisions and negotiate better deals. A partnership project between CARE10x – a scaling program for best-in-class social innovations – and Agence de Developpement Numérique (ADN), Agrishop focuses on women farmers in remote areas and is accessible via simple mobile phones, with or without internet connectivity.
Nearly 1,000 women farmers participated in the pilot program. They reported a 40% increase in revenue from online sales, highlighting Agrishop’s ability to bridge market gaps for rural women by integrating digital solutions into traditional agricultural practices. CARE is now working to scale this successful partnership model in Côte d’Ivoire or Nigeria.