Tipping Point MEL Methods Brief: Sensemaker (French)
SenseMaker®, une approche narrative qui consiste à recueillir des nouvelles auprès de groupes de participants ciblés en réponse à un message commun, est l'une des méthodologies utilisées lors de la phase 1 de l'évaluation pour mesurer le changement des normes sociales. Dans cette brève, l'expérience du Tipping Point avec SenseMaker® est décrite, y compris la méthodologie de collecte et d'analyse des données et les leçons tirées du processus.
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