Tipping Point MEL Methods Brief: Sensemaker (Spanish)
SenseMaker®, un enfoque basado en la narración que implica la recopilación de historias cortas de los grupos de participantes seleccionados en respuesta a un estímulo común, es una de las metodologías utilizadas durante la evaluación de la Fase 1 para medir el cambio de las normas sociales. En este informe se describe la experiencia de Tipping Point con el SenseMaker®, incluida la metodología de recopilación y análisis de datos y las lecciones aprendidas en el proceso.
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