Majeda Al-Masharqa, a 40-year-old artist from Jordan, has emerged as a pioneer in glass and porcelain painting in her country. Her love for art began in middle school and became a lifelong passion. Today, Majeda’s small business, Majeda Art, combines her artistic talent and entrepreneurial spirit while allowing her to showcase Jordanian handicrafts globally.
It wasn’t always easy.
“In the beginning, it was hard to build trust in Jordanian handmade products, as there was a lack of awareness about their quality,” she says. “People did not know much about this type of art, which made marketing my work extremely complicated.”
Resource limitations and global competition added to her challenges. Yet, Majeda persisted. With support from CARE Jordan, she strengthened her products and her business operations.
“CARE provided me with the mentorship and training I needed to grow my business,” she says. “I learned a lot about managing and organizing my business, especially in marketing. These programs were a real opportunity to develop my business skills and gave me the tools to expand my client base.”
Majeda now trains women in glass painting. “I was deeply motivated to empower women and support their journey toward economic independence. I saw teaching them this craft as a way to foster a self-sustaining economic community.”
Majeda dreams of creating a permanent art exhibition and growing her brand internationally. “I aspire for Majeda Art to become a prestigious artistic brand that combines authenticity with global quality.”