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Iman celebrates #WomenKnowHow with humanitarian organization CARE for International Women's Day

Annual campaign spotlights women around the world overcoming adversity and gender injustice to succeed and thrive

Atlanta, Georgia (Wednesday, March 8, 2023) — Today, on International Women’s Day, CARE, the leading humanitarian organization dedicated to saving lives, defeating poverty, and achieving social justice by empowering women and girls, launched the #WomenKnowHow campaign, featuring the fearless women leaders, future entrepreneurs, and feminist changemakers who know better than anyone how to lead and achieve success, despite all of the obstacles the world throws in front of them.

To kick off the campaign, CARE released a one-minute flagship video with a voice over from supermodel, entrepreneur and CARE Global Advocate Iman that celebrates the women around the world overcoming adversity and gender injustice to succeed and thrive. The campaign invites individuals to invest in women and girls with an online journey, presenting scenarios that women undertake every day around the world that present significant obstacles because of their gender. The online journey takes you through a challenging day in the life of a woman allowing constituents to learn more about the barriers women face around the world while striving to succeed.

“This International Women’s Day, as the world continues to face severe impacts of the COVID pandemic, climate change, and crisis, women are working harder than ever to protect their families, rebuild their communities, and forge a better world for tomorrow,” said Michelle Nunn, President and CEO of CARE USA. “The #WomenKnowHow campaign honors the power of women’s leadership, and we will continue to uplift and prioritize the work of women and girls who are bringing recovery and resilience to the world.”

“Throughout my life, I have seen women and girls not only face our world’s problems head on, but solve them – for themselves, their families, and their communities,” said CARE Global Advocate, Iman. “Around the world, every second of every day, women and girls are getting things done, and International Women’s Day is an opportunity for all of us to celebrate their hard work and dedication. I’m thrilled to support CARE’s #WomenKnowHow campaign and ask everyone to pledge their support to make the continued progress towards gender justice and equality possible.”

Today, CARE will lobby on Capitol Hill in Washington, D.C. to address what it takes to close the gender gap, followed by a #WomenKnowHow dinner hosted by actress, singer, and CARE Gender Justice Advocate Bellamy Young and featuring global women leaders and CARE advocates, with a performance by Brittney Spencer.

P&G is a returning proud presenting partner for CARE’s International Women’s Day campaign and is supporting additional campaign activations, including two virtual Speaker Series that are free and open to the public via CARE’s Facebook and LinkedIn:

  • #WomenKnowProsperity on March 15 (Equal Pay Day in the United States) at 1PM ET featuring WNBPA President, WNBA MVP, WNBA Champion, and activist Nneka Ogwumike and Ritu Sharma, VP of U.S. Programs and Policy Advocacy, CARE USA, with founder of Morning Mindset with Tai and co-founder of BROWN GIRL Jane (™) Tai Beauchamp serving as moderator; and
  • #WomenKnowCompassion on March 28, 2023 at 1PM ET with names to be announced.

Together, CARE and P&G work towards creating a more empowered world which fosters educational and economic opportunities for women and girls as well as improves access to clean drinking water and proper hygiene. Other supporting partners include Cargill, Delta Air Lines, and UPS.

Viewers can watch the #WomenKnowHow video across CARE’s social channels including Twitter, Facebook, Instagram, YouTube, and TikTok.

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About CARE

Founded in 1945 with the creation of the CARE Package ®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources, women and girls have the power to lift whole families and entire communities out of poverty. This year, CARE and partners worked in 111 countries implementing 1,600 poverty-fighting development and humanitarian aid projects and initiatives that reached 174,000,000 people. To learn more, visit www.care.org

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