World Financial Review: "Why pinkwashing is not women-centered design, and never will be"

Rathi Mani-Kandt, CARE’s Director of Women’s Entrepreneurship and Financial Inclusion, explores the pitfalls of “pinkwashing” and highlights the power of women-centered design to create financial solutions that drive both impact and profitability. Through real-world examples, she makes a compelling case for why intentional design is not just ethical but also smart business.

Read the OpEd here.