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Mastercard Center for Inclusive Growth

Our Leadership Partners
Mastercard Center for Inclusive Growth logo

Since 2019, CARE and the Mastercard Center for Inclusive Growth have been working together to support micro and small enterprises, especially those led by women, to grow their businesses.  With a $9 million investment from the Mastercard Impact Fund, the partnership was renewed and re-launched under ‘Strive Women’ in November 2023, with a goal of directly supporting more than 300,000 small businesses in Pakistan, Peru, and Vietnam to strengthen their financial health and resilience. The program aims to reach 6 million entrepreneurs through campaigns.

Strive Women builds on the success of the Ignite program, a partnership between the Mastercard Center for Inclusive Growth and CARE, which ran from 2020-2023. Through the Ignite program, more than 150,000 entrepreneurs were supported with loans, critical support services, and training. The program unlocked $154.9 million in loans from the initial grant of $5.26 million.  79% of female program participants increased their sales and 89% reported an increased confidence in running the business.

The partnership also extends to Strive Czechia, a program which unleashes the power of micro and small enterprises in the Czech Republic to succeed in the digital economy and runs from 2022-2025. Strive Women and Strive Czechia are part of Mastercard Strive, a global portfolio of philanthropic programs aimed at helping small businesses around the world thrive in the digital economy.