Echoes of Change: How a Radio Drama in Northern Uganda is Addressing Discriminatory Norms
By
Eric Kaduru
·
August 26, 2024
In the first half of 2024, CARE Uganda launched a social behavior change campaign (SBCC) targeting discriminatory gender norms that limit women’s and girls’ access to and use of technology, particularly smartphones. Media-based messaging is a widely-adopted approach for shaping community behaviors and attitudes and promoting public and financial health practices in front of a broad audience. CARE Uganda used this strategy to encourage communities to reflect on their beliefs regarding technology, especially those that restrict who can use and benefit from mobile technology.