icon icon icon icon icon icon icon

Venus Williams Teams with CARE; Invites Fans to Help Empower Young Women in Africa

Tennis star launches a campaign with Join My Village to provide expanded education opportunities for young women in Africa; challenges her fans around the world to help 

ATLANTA – Tennis champion Venus Williams is partnering with CARE, one of the world’s largest humanitarian organizations, to raise awareness of and encourage support for girls’ education in the developing world by supporting programs in Kenya and Malawi.

Starting on July 21, Ms. Williams will contribute $25,000 for a two-week campaign to support a CARE-led vocational training program for young women in Malawi, where 74% of the population lives in poverty, and where the education of girls – particularly those from rural communities – often ends with primary school, according to UNESCO.

Ms. Williams’ commitment will be unveiled through Join My Village (JMV), a charitable partnership between CARE, Merck and General Mills that uses social media to enable people anywhere to learn about and help advance programs that expand girls’ access to education in Africa and India.

Accompanying the contribution from Venus Williams is a challenge to her fans, who she is calling on to help unlock the $25,000. To participate, fans and other members of the public simply view Join My Village program updates on social media.  When they “Like” JMV content on Facebook, or “re-tweet” JMV content on Twitter, $1 is unlocked – up to the full $25,000 from Ms. Williams, during the two-week campaign.  Furthermore, any individual donations made during the campaign will be matched dollar-for-dollar by Join My Village’s corporate sponsors, General Mills and Merck, up to $25,000.

“I’m thrilled to be partnering with CARE to help these remarkable young women reach their life goals,” Ms. Williams said. “While visiting CARE’s work in Africa, I saw firsthand how education can transform not just the girls themselves but benefit their families and communities. Graduating secondary school in Malawi is a huge accomplishment and being able to continue their studies for careers means that they will help themselves while helping others too.”

The total campaign has potential to provide up to $75,000 which will bring  vocational training to as many as 50 young women in Malawi who have already completed secondary school with support from Join My Village and who were selected for this opportunity based on their academic performance.

In Kenya, Ms. Williams will support educational initiatives for students in the Kibera slum in Nairobi as well as rural Siaya County, which she visited in 2012 with CARE.

About Join My Village:

Founded in 2009, Join My Village is a growing global community of more than 500,000 people who are taking action to create and sustain a better life for women and girls in India and Malawi. Join My Village pairs CARE’s expertise in fighting global poverty with the financial support, engagement and reach of Merck and General Mills. Leveraging social media, Join My Village informs and inspires people around the world, serving as a positive proof point that real change is possible and that together we can create opportunity for others. Donations to Join My Village from corporate partners and from individuals help support CARE programs that provide education, economic development and health opportunities for girls and women, with support of their families and communities in India and Malawi.  More information can be found online at www.joinmyvillage.com or Facebook.com/joinmyvillage.

About CARE:

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year CARE worked in 87 countries and reached more than 97 million people around the world. To learn more, visit www.care.org.

Resources

Pennies to Power: VSLA Scaling Strategy

Read about CARE's scaling strategy to go from 7.6 million savings group members in 2019 to 50 million more by 2030.

Read More

Unlocking Access, Unleashing Potential

Launched in 2018, the VSLA Scaling strategy is a bold initiative to scale CARE’s VSLAs to reach 50 Million women and girls by 2030.

Read More

UptakePreneur

UptakePreneur: A Model for Uncovering & Accelerating Social Enterprises & Social Market Solutions in Fragile Settings

Read More

Venus Williams Teams with CARE; Invites Fans to Help Empower Young Women in Africa

Tennis star launches a campaign with Join My Village to provide expanded education opportunities for young women in Africa; challenges her fans around the world to help ATLANTA – Tennis champion Venus Williams is partnering with CARE, one of the world’s largest humanitarian organizations, to raise awareness of and encourage support for girls’ education in the developing world

Read More

She Feeds the World

This 42-page document showcases She Feeds the World, CARE's strategic program framework for Food and Nutrition Security.

Read More

Livelihoods for Resilience Activity Resilience Strategy

This 28-page report describes the Livelihoods for Resilience strategy for building resilience of its 97,900 targeted households.

Read More

Socio Economic Empowerment in SDVC

4 page brief highlighting how market access interventions in Bangladesh change families' socio-economic status

Read More

CARE Briefing Paper to the UN HLP Working Group

Read More

Groups Change the World: How Collectives Empower Women

Want to get to empower women?

Read More

CARE Int Tufaidike Wote Project Brief

Read More

Venus Williams Teams with CARE; Invites Fans to Help Empower Young Women in Africa

Tennis star launches a campaign with Join My Village to provide expanded education opportunities for young women in Africa; challenges her fans around the world to help ATLANTA – Tennis champion Venus Williams is partnering with CARE, one of the world’s largest humanitarian organizations, to raise awareness of and encourage support for girls’ education in the developing world

Read More

GRAD Learning Brief: VESA

This 2 page brief highlights how CARE's GRAD program in Ethiopia is expanding on the concept of a traditional VSLA to improve impact.

Read More

Adding Value to Value Chains

This 30 page report examines barriers to including the poorest people in value chains, and lays out recommendations for how NGOs,...

Read More

April 2015 Project Portfolio

This 12 page summary provides selected highlights from some of CARE's ongoing food and nutrition security work.

Read More

Guidance for GBV Monitoring and Mitigation in Non-GBV Sectoral Programming

This document aims to address the increasing demand for clear guidance on how to practically and ethically monitor and mitigate gender-based violence (GBV) within non-emergency, international development programming, in which GBV is not a specific programmatic component. Specifically, it draws on existing GBV-related guidance, as well as input from a group of experts, to provide recommendations for preventing and/or responding to unintentional risk, threat, or violence against individuals related to programmatic interventions. These recommendations describe ways to take stock of the programmatic environment with regard to GBV in general, as well as targeted suggestions on how to track GBV-related incidents and issues throughout the program cycle.

Read More

Banking on Change: Breaking the Barriers to Financial Inclusion

Read More

Mind the Gap

Exploring Gender Dynamics of CARE Rwanda’s Village Savings and Loan Programming

Read More

Pathway to Empowerment: Overview

Our plan is called PATHWAY TO EMPOWERMENT because it’s a journey forward, together.

Read More

Connecting the World’s Poorest People to the Global Economy

The importance of expanding access to financial services for the world’s poorest people is increasingly recognized.

Read More

Market Engagement Capacity Strategy

Currently, CARE is implementing over 74 economic development programs in 66 countries.

Read More

CARE’s Market Engagement Strategy

CARE’s Market Engagement Strategy will scale up our work in value chains with the goal of empowering 10 million women and girls

Read More

Economic Development Overview

CARE’s programs in Economic Development work to improve the economic security and income opportunities of the poor.

Read More

Venus Williams Teams with CARE; Invites Fans to Help Empower Young Women in Africa

Tennis star launches a campaign with Join My Village to provide expanded education opportunities for young women in Africa; challenges her fans around the world to help ATLANTA – Tennis champion Venus Williams is partnering with CARE, one of the world’s largest humanitarian organizations, to raise awareness of and encourage support for girls’ education in the developing world

Read More

CARE Haiti: Shelter

The Neighborhoods Improvement Project works to build a base for reconstruction and recovery founded on social links and local capacity...

Read More

CARE Haiti: Economic Development

Sustainable Economic Development programs are part of CARE Haiti's Relief to Reconstruction strategy.

Read More

CARE Brasil’s Experience in Local Development

Since 2002, CARE Brasil has been contributing to processes of change in the Costa do Cacau (Cocoa Coast) region, Bahia’s south coast.

Read More
Back to Top