Girls’ football openly confronts the social norm that physical and public sports are only for boys and, more broadly, the norms that limit adolescent girls’ mobility and visibility in public spaces. The Tipping Point created an opportunity for girls to play in public spaces and in tournaments with the intention of drawing public attention and made a positive practice visible.
This brief shares learning on how social norms approaches are improving the lives of women and girls. It talks about the specific norms they face, effective approaches for shifting these, and how social norms change can have positive impacts across many sectors and all aspects of women and girls’ lives. Read More
Projects scoring high on CARE's Gender Marker lead to greater impact overall. This Learning Behind the Numbers brief explores trends we are seeing and what this looks like in practice. Read More
This brief outlines how three country teams have used CARE's Gender Marker in different ways to improve program quality. Read More