Spread the Word and Take Others on the Journey
Share CARE’s International Women’s Day campaign and let your followers know we need to invest in women and girls everywhere!
CARE International Women’s Day 2023 Flagship Video
[Share this copy with the 2023 flagship video, link available on March 8 at 8:30 am EST]
When times are hard, women don’t sit on the sidelines, #WomenKnowHow to get things done! This International Women’s Day join @CARE and invest in women and girls. Take the journey at care.org/WomenKnowHow #IWD2023
When times are hard, women don’t sit on the sidelines, #WomenKnowHow to get things done! This International Women’s Day join @carefans and invest in women and girls. Take the journey at care.org/WomenKnowHow #IWD2023
When times are hard, women don’t sit on the sidelines, #WomenKnowHow to get things done! This International Women’s Day join @careorg and invest in women and girls. Take the journey at care.org/WomenKnowHow #IWD2023
When times are hard, women don’t sit on the sidelines, #WomenKnowHow to get things done! This International Women’s Day join @CARE and invest in women and girls. Take the journey at care.org/WomenKnowHow #IWD2023
#WomenKnowHow Digital Activation
View this post on Instagram
[On Instagram, Remix the first four seconds of this video with one of yourself telling the story of when it *clicked* for you that “women know how to get things done!” and share with this copy]
This International Women’s Day @careorg is showing the world that women know how to affect change and make the world a better place. When did you know #WomenKnowHow? Remix this video or sound off in the comments. #IWD2023
[On TikTok, Stitch the first four seconds of this video with one of yourself telling the story of when it *clicked* for you that “women know how to get things done!” and share with this copy]
This International Women’s Day @careusa is showing the world that women know how to affect change and make the world a better place. When did you know #WomenKnowHow? Stitch this video or sound off in the comments. #IWD2023
International Women’s Day #PassThePhone Activation
Celebrate the greatness of your team and the women in it by showing that #WomenKnowHow to get things done!
How do you do it?
Creating a video is simple — all you need to do is record yourself saying “I’m passing the phone to someone who,” and then fill in the rest of the sentence with a description that fits in with the #WomenKnowHow campaign theme. You can add captions and text or your organization’s social media team can add those in the final edit!
Part of the fun is the next person on camera doesn’t hear what is being said about them. The person who gets called out then continues the trend by passing it to someone else with a different quality.
The social media team will facilitate editing of the final video. The end video is assembled and shared to your TikTok and/or Instagram Reels as a collaborative post with CARE. Be sure to add @careorg as a collaborator on Instagram or tag @careusa on TikTok. Make sure to share the finished video internally and externally to maximize engagement and visibility!
[Post to Instagram Reels and add @care as a collaborator with this copy]
I’m celebrating International Women’s day with @careorg by passing the phone to (tag or name those included in the video). Join me in passing the phone to a friend, coworker, family member, or any of the best and brightest women in your life! #WomenKnowHow to do it all! #IWD2023
[Post to TikTok with this copy]
I’m celebrating International Women’s day with @careusa by passing the phone to (tag or name those included in the video). Join me in passing the phone to a friend, coworker, family member, or any of the best and brightest women in your life! #WomenKnowHow to do it all! #IWD2023