The Ignite project in Pakistan unleashes the power of growth-oriented entrepreneurs, contributing to a resilient and inclusive economy. It will also support the Government’s National Financial Inclusion Strategy for enhanced formal financial access. The project is part of CARE’s global Ignite Program, in partnership with the Mastercard Center for Inclusive Growth, which runs in Pakistan, Peru, and Vietnam where there are large segments of unserved micro and small enterprises ready for investment. By partnering with local financial and non-financial service providers, Ignite opens up much-needed access to finance, technology and networks and builds entrepreneurship capacity and skills.
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Who we are targeting
Over three years, the Ignite project will reach nearly 2 million entrepreneurs in Pakistan, accelerating the growth of 45,000 enterprises and impacting 397,000 entrepreneurs, their employees and family members. At least 30% of entrepreneurs will be women. The project focuses on growth-oriented entrepreneurs with two to 10 employees who have been in business for at least two years.