Business Fights Poverty: CARE Savings Group program coordinator, Kalkidan Lakew Yihun, on the importance of listening to women.
At CARE we have now embedded Women Respond into our routine monitoring of VSLAs so that we can actively respond to women and develop the support that they want and need. And we are also going one step further. We are giving the data back to the women. So that they too can use it to support their own actions. Women are getting onto local radio and attending meetings with local government – presenting the data to powerholders in their communities. By doing this, they are reinforcing their needs, as well as the incredible action they are taking to change things for the better in their communities. This is advocacy at its best.