In the coffee-producing Highlands of Papua New Guinea, communities remain poor and semi-subsistent, despite the national importance of coffee as a major export commodity. The gender wage gap is estimated to be 23%. This means that women earn 77% of what men earn, though these figures understate the real extent of gender pay gaps, particularly in developing countries where informal self-employment is prevalent. CARE International began the Coffee Industry Support Project in 2013 to target female farmers’ economic and social well-being in the Eastern Highlands. The project works with key coffee stakeholders to change the way they do business.