The Ignite “Recharge your Power” workshop has also addressed the stresses that many women face in business, providing support on work-life balance. Marlita says, “These workshops have helped a lot in my life, which has helped me to free myself from stress.” Marlita is a strong advocate for women in business. “Some people think that a woman cannot work like a man. I think women are also more efficient, more responsible, more organized,” she says.
She continues, “The Ignite program helps us to be more organized, so that we can have internal control, so that we can have more stability. I see myself as a more empowered woman with higher expectations. I feel very grateful because these opportunities have been presented to us in these very difficult moments.”
“I see myself as a more empowered woman with higher expectations.”
For the future, Marlita wants to build her brand internationally and she has Brazil and Ecuador in her sights. To do this, she hopes to take a loan with support from the Ignite program to invest in new products and to grow the business. Her determination to succeed is clear as she says, “We just have to go out and look for it, not wait, and opportunities come. You have to be very persistent.”
Find out more about Marlita’s business on Facebook and Instagram.
Marlita is participating in CARE’s Ignite program, which unleashes the power of growth-oriented entrepreneurs to contribute to resilient, inclusive economies. The program runs in Pakistan, Peru, and Vietnam where there are large segments of unserved and underserved micro and small enterprises ready for investment. Ignite takes a market-based approach to service delivery that is sustainable and scalable, by working closely with local service providers. Ignite offers access to finance, such as loans with more flexible terms; access to critical support, such as mentors and digital skills; and outreach campaigns, focused on financial education and harmful gender norms.