CARE Launches #ImEveryWoman campaign - CARE

CARE Launches #ImEveryWoman Campaign for International Women’s Day to Advance Women’s Equality

An image of Chaka Khan and Idina Menzel with the words #ImEveryWoman overlaid on top.

ATLANTA (March 8, 2021) – On the heels of being announced the winner of Engage for Good’s 2021 Golden Halo Award for non-profit, leading global humanitarian organization, CARE® marked International Women’s Day today with the launch of its #ImEveryWoman campaign – an effort to recognize the strength, resilience, and leadership of Every Woman around the world, especially in the face of colossal challenges like the COVID-19 pandemic.

Taking its name from the iconic empowerment anthem ‘I’m Every Woman,’ the campaign kicked off with CARE’s release of a remake of the classic song, featuring the legendary Chaka Khan, who originated it, Broadway and Tony winner Idina Menzel, and produced by Grammy winner & songwriter Tena Clark.

CARE is also releasing an accompanying music video, which boasts cameos from activists, trailblazers, frontline heroes, artists, and incredible women from across the globe who have benefited from CARE’s programs.
Some women who have contributed uplifting messages to the video include activists Dolores Huerta and Ai-Jen Poo, advocate Reshma Saujani, Chef Stephanie Izard, business leader Sheryl Sandberg, actresses Bellamy Young, Alexandra Daddario, Laverne Cox, and CARE Global Advocate Iman.

Fans can listen to the song and watch the music video on www.Care.org/EveryWoman.

“This International Women’s Day, we will celebrate every woman by lifting up the stories and songs of women who in the face of the greatest challenge of our generation, COVID-19, are standing up to build back a stronger future,” said Michelle Nunn, president and CEO of CARE.

“Women and girls have always been a vital part of CARE’s fight against global poverty. During this pandemic, they are on the frontlines of responding, and therefore are at a higher risk of infection. They are often the last to eat, to access healthcare, and to find a safe haven. This campaign is an opportunity to recognize these women and help them recover from the devastating impact of COVID-19.”

Nunn noted that this International Women’s Day, everyone can get involved by sending CARE Packages in support of women and girls in the United States and around the world via care.org/everywoman.

In April 2020, CARE quickly mobilized to launch a new CARE Package® to respond to the disproportionate effect of COVID-19 on women and girls. Through the new CARE Package® program, donors can help give women and girls impacted by COVID-19 with access to meals, women’s empowerment kits, financial security, education, supplies, support equitable and fast access to the COVID-19 vaccine and other much needed resources.

The #IMEVERYWOMAN campaign has secured the support of several companies with P&G signing on as presenting sponsor. With a shared purpose and passion for gender equality, Procter & Gamble (P&G) has been an avid, long-time supporter of CARE and has committed support as Presenting Sponsor.

“Removing barriers to education for girls and economic opportunity for women are critical building blocks for a more equal world,” said Carolyn Tastad, North America Group President at P&G. “We’re proud to have partnered with CARE for many years to support women and girls – and are equally proud to support CARE’s #IMEVERYWOMAN campaign.”

Other sponsors include:

Leading fashion retailer Nordstrom returns for another year in support of CARE’s International Women’s Day campaign and will be matching donations to CARE up to $25,000 for the week of IWD. Nordstrom shares CARE’s commitment to creating new opportunities for dignified work in global fashion supply chains and helping to lift women and girls out of poverty.

CARE will also be a featured cause partner for both Microsoft and PayPal. Microsoft Rewards members can donate points to CARE throughout March, which will be matched by Give with Bing to support CARE in empowering women and girls around the world.

PayPal is featuring CARE as its International Women’s Day partner. Donations to PayPal Giving Fund to benefit CARE throughout March will support our mission to accelerate women’s economic justice around the world.

Fashion brand, ba&sh clothing, Will create a limited-edition “women are heroines everyday” tee, supporting Together for Her, an alliance between CARE, the Entertainment Industry Foundation, and the Charlize Theron Africa Outreach Project to support domestic violence prevention during COVID-19.

In addition, the campaign will include a wave of social media, a Spotify takeover, and the ‘I’m Every Woman’ virtual conversation series throughout the month of March featuring prominent women trailblazers. During the “I’m A Leader” Corporate Summit, broadcast on March 10th at 3:00 EST, executive leaders from Goldman Sachs, PepsiCo & UPS, will talk about the fight for gender equality and the role companies are playing and promote the release of a CARE Gender Equality Playbook for business.

Visit http://www.care.org/everywoman to learn more and donate.

ABOUT CARE
Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

For More Information Contact:
Rachel Kent
CARE Senior Press Officer
Rachel.Kent@CARE.org

*According to Meltwater Media Monitoring, CARE’s 2019 and 2020 International Women’s Day campaigns received #1 Share of Voice among NGOs for IWD.