icon icon icon icon icon icon icon

Social Norms Design Checklist

We created this checklist to support both program design and ongoing implementation of social norms-shifting interventions. Often programmers plan to challenge and shift harmful social norms but are not certain of where to begin and how to adapt their activities to include norms-shifting components, effectively moving beyond individual behavior change. Programs that do not understand how to shift harmful norms may inadvertently reinforce them, or simply be ineffective at challenging and shifting them. This checklist provides examples of questions to ask while designing activities, examples of how to fill in any gaps identified, and what norms-shifting interventions look like in action. The checklist should be used after the program identifies the harmful social norms that act as barriers to positive behaviors and outcomes and thus the context in which norms operate. Available in English, French, Spanish, and Arabic.

Download (English) Download (Spanish) Download (French) Download (Arabic)

Related Reports

Farmer Field and Business School Toolkit – Livestock Edition

The Farmer Field and Business School (FFBS), an approach originally developed under CARE’s Pathways to Empowerment program, focuses on improving rural, small-scale women farmers’ productivity and profitability by empowering women to more fully engage in equitable agriculture systems, using an integrated, gender-transformative, market-based and nutrition sensitive extension approach. This toolkit provides guidance on implementing FFBS in programs with a specific focus on livestock value chains. Read More

Read More

Farmer Field and Business School Toolkit – Second Edition

The Farmer Field and Business School (FFBS), an approach originally developed under CARE’s Pathways to Empowerment program, focuses on improving rural, small-scale women farmers’ productivity and profitability by empowering women to more fully engage in equitable agriculture systems, using an integrated, gender-transformative, market-based and nutrition sensitive extension approach. The Scaling Up FFBS Globally program, funded by the Sall Family Foundation, now influences over twenty global programs spanning over 30 countries, and aims to reach 25 million producers by 2027. Read More

Read More

Tipping Point Influence: Influencing USAID’s Child Marriage Strategy

This brief provides a top-line overview of the process undertaken by CARE to influence government strategy so this included a heightened focus on social norms change in child marriage programming. Read More

Read More