Tipping Point Story of Change: When Football Challenges Stereotypes - CARE

Tipping Point Story of Change: When Football Challenges Stereotypes

“Kicking the football for the first time felt really good!,” Pooja Yadav shares with much zeal. This is the first time she has played football in nineteen years of her life. A resident of Bairghat VDC in Rupandehi, Pooja’s parents had arranged for Pooja to wed just last year. In keeping with the social norms of her community, they had arranged for her to marry at such a young age ‐ this was not an uncommon phenomenon for her near and dear ones. CARE’s Tipping Point Project has been partnering with Siddhartha Samudayik Samaj (SSS) in Rupandehi to allow for positive shifts in social norms that contribute to adolescent empowerment.

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