EMERGE worked to shift social norms and support men and boys as allies for gender equality, so as to advance respect for women and reject violence in their families and in the broader community. To do this, CARE worked at multiple levels: At the household level, CARE worked with married couples to strengthen healthy communication, reject violence against women, and promote gender equality in households.
At the community level, the project hosted village-level forums to discuss issues of gender-based violence (GBV). EMERGE also supported male change agents at the village level to act as peer educators around issues of GBV and toxic masculinity.
At the district level, the project worked with local government to address broader structural concerns around gender inequality. And at a national level, EMERGE undertook a research study (Broadening Gender: Why Masculinities Matter) in collaboration with Partners for Prevention in four districts of Sri Lanka, focusing on the knowledge, attitudes, and practices around GBV. It was one of the largest studies of its kind in the country.
Following EMERGE, CARE began a new phase of work with selected communities in Sri Lanka’s tea plantations under the RENEW Project (Redefining Norms to Empower Women), with the goals of challenging social norms relating to masculinity and intimate partner violence and promoting gender-equal norms through media campaigns, school-based interventions, and community influencers.