This template is a multifaceted guideline for all aspects of the campaign: identifying the problem with background research, defining the target audience, setting goals for monitoring and evaluation, developing key messages, and outlining a creative approach. It serves as a master strategy document referred to time and again throughout the campaign process. Mindfully creating a plan is foundational for any successful campaign.
Who should be involved in campaign planning?
Since the campaign template is a comprehensive overview of the campaign’s goals and strategy, it should be filled out collaboratively with a cross-functional team of staff. Engaging interdisciplinary staff from teams such as communications; programs; and measurement, evaluation, and learning makes the plan holistic. Each team’s specializations come into play in filling out the campaign plan. At CARE, we have found the expertise of members of our communications, programs, and evaluation teams invaluable as all three skill sets have come together to drive success.