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Cause and Consumer Campaigns

Corporate Partnerships

At CARE, we ignite a global movement for change!

We collaborate with companies on impactful cause marketing campaigns to raise awareness and financial support for women and girls in the U.S. and globally. Recognized as one of the most trusted nonprofits, CARE’s award-winning campaigns not only enhance brand sentiment but also link to business objectives and cultivate meaningful consumer connections.

Interested in partnering? Reach out to corporateinterest@care.org.

Thinking about a collaboration with CARE? Check out some examples of CARE’s recent cause and consumer partnerships below.

Point of sale and product give back campaigns

Tiffany & Co.

In 2020, Tiffany & Co. committed all profits from its Infinite Strength collection to CARE, supporting financial resilience for communities hit hardest by COVID-19, with a focus on women and people of color. The Infinite Strength campaign resulted in a donation of USD $3.8 million—nearly double their initial commitment—benefiting over 225,000 individuals.

Olivela

Olivela, a top retailer of luxury fashion and beauty brands, is a longtime CARE partner. A company rooted in giving back, Olivela donates up to 20% of purchase proceeds to CARE to support girls' education in Jordan. To date, the partnership has provided over 150,000 days of school for girls in Jordan.

Steve Madden

Steve Madden contributes to CARE's Made by Women program in Cambodia and engages in online cause marketing campaigns during Giving Tuesday and International Women's Day. Customers have the opportunity to donate at checkout, with Steve Madden matching their contributions.

Key moments


International Women's Day has been CARE's marquis cause marketing and brand moment, with our campaign recently winning an ANA SEEHer GEM® award and a Golden Halo award for excellence in the portrayal of women and girls to achieve gender equality. See highlights from our 2024 campaign:

P&G joined as presenting sponsor

P&G, maker of brands like Always, Olay, Pantene and Secret, is one of CARE’s longest-standing partners. Together, CARE and P&G work towards creating a more gender equal world which fosters educational and economic opportunities for women and girls as well as improves access to clean drinking water and proper hygiene. Most recently, P&G has been the presenting sponsor for CARE’s International Women’s Day and International Day of the Girl campaigns.

Beautiful photography captured by Nigel Barker

Nigel Barker, CARE Global Advisory Council Member and renowned photographer. Barker captured compelling portraits, interviews, and videos in Sierra Leone, showcasing local community members partnered with CARE. His photographs were featured in an exclusive gallery showcase in NYC.

CARE maintained #1 share of voice

With significant media attention, including a segment on Good Morning America, more than 35 major media placements, and involvement from 28 celebrities, CARE maintained #1 share of voice among INGOs on International Women's Day.

Social engagement

Xbox

Through Microsoft Rewards, users can search, shop, or play with Microsoft platforms to earn points to redeem - or donate! Through a partnership with Xbox, players can convert their Microsoft Rewards into a donation to CARE. We have been featured on the Xbox platform during key moments, like Hispanic History Month, and during times of crisis to inspire Xbox players to donate funds to CARE.

Cotopaxi

Cotopaxi funds CARE’s community food security and climate resilience programs in Ecuador. Additionally, they are a strong partner in promoting CARE’s work by leveraging social media for visibility and awareness building.