Tipping Point MEL Methods Brief: Sensemaker - CARE

Tipping Point MEL Methods Brief: Sensemaker

SenseMaker®, a narrative-based approach that involves the collection of short stories from targeted participant groups in response to a common prompt, is one of the methodologies used during the Phase 1 evaluation to measure social norms change. In this brief, the Tipping Point’s experience with SenseMaker® is described, including the methodology for data collection and analysis and lessons learned in the process.


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